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Lumpoti Lumpoti
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7 years ago
Think about presenting the results of a segmentation study. A ________ can be created for each individual segment. This document provides a "literary" description of the segment and its defining characteristics, values, behaviors, and beliefs.
A) spec sheet
B) narrative
C) persona
D) summary sheet
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
Thanks so much
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