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Diana55 Diana55
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7 years ago
According to VALS, ________ are motivated by ideals. They are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation. Many express moral codes that are deeply rooted and literally interpreted. They follow established routines, organized in large part around home, family, community, and social or religious organizations to which they belong. As consumers, they are predictable; they choose familiar products and established brands. They favor American products and are generally loyal customers.
A) Believers
B) Strivers
C) Achievers
D) Makers
E) Experiencers
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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