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Diana55 Diana55
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7 years ago
A concept test ________ succinctly summarizes the main communication idea and provides an explicit lead-in to the body copy.
A) tag line
B) headline
C) visual
D) lead paragraph
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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Diana55 Author
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7 years ago
I had been looking for this, really helped me out
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