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Diana55 Diana55
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7 years ago
Consider the two statements below which refer to concept test visuals.

   I.    Visuals can be used when they are an essential part of the intended
      communication.

   II.    Visuals can be used when they are needed for brand, service, or other
      identification purposes.

Which, if any, of these guidelines should be followed when preparing a concept?
A) I only
B) II only
C) I and II should both be followed
D) Neither I nor II should be followed
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Thanks once again, you've been extremely helpful this semester
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