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Diana55 Diana55
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7 years ago
The following criteria refer to aspects of copy testing of television advertising.

   - the naturalness of the viewing situation
   - the number of advertising exposures
   - the amount paid to respondents
   - the timing of data collection

According to the text, how many of these criteria are valuable in distinguishing different approaches to copy testing?
A) 0
B) 1
C) 2
D) 3
E) 4
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
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