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Lumpoti Lumpoti
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7 years ago
The text notes that the closer a copy testing methodology is to "real world" exposure, the more accurately the results will reflect "real world" advertising performance and consumer response. Which copy testing company's methodology is closest to the "real world."
A) Mapes and Ross
B) Gallup & Robinson
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
This is correct, voted with confidence
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