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Diana55 Diana55
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7 years ago
A(n) ________ test permits an advertiser to compare a current approach to online advertising to one or more potential alternatives.
A) Split-synergy
B) Multi-modal
C) Split-run
D) Bi-modal
E) A/B
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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