One advantage of multivariate testing over A/B and full factorial designs is that multiple changes ...

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One advantage of multivariate testing over A/B and full factorial designs is that multiple changes ...

One advantage of multivariate testing over A/B and full factorial designs is that multiple changes in communication stimuli can be tested and evaluated all at once, reducing the amount of time and cost associated with other approaches.
A) True
B) False

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Advertising Research: Theory and Practice

Edition: 2^nd

Author: Davis

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