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Samita.Brown Samita.Brown
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7 years ago
Name and describe the four customer types and discuss strategies for managing customer loyalty and profitability for each.
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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#2
7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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