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Samita.Brown Samita.Brown
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7 years ago
Overton Enterprises sells widgets to a marketplace where total demand is 12 million.  Overton’s market share is 12 ½ percent; the selling price per widget is $40 and the variable costs per widget are $25.  Overton spends $7 million on marketing expenses.  What is Overton Enterprises’s net marketing contribution?
a.   $12.5 million
b.   $15.5 million
c.   $22.5 million
d.   $37.5 million
e.   $180 million
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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