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2 years ago
Value for the channel intermediary is derived from a combination of (1) profitable use of space, (2) inventory turnover, and (3) ____.
a.   the marketing expenses needed to promote the product held in that space
b.   carrying charges
c.   time the product is held
d.   leader discrimination
e.   all marketing expenses
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Market Based Management
Edition: 5th
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Market-Based Management, 5th Edition (Best)
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Market-Based Management, 5th Edition (Best)
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