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matashola matashola
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7 years ago
A(n) _____ includes all the key elements of the situation and the benefits the target customer is looking for in a given purchase.
a.   acid test
b.   value proposition
c.   proposal statement
d.   propositioning statement
e.   marketing mix strategy
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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#2
7 years ago
So helpful
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