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Home Q & A Board Other Fields Homework Help Business Marketing
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Samita.Brown Samita.Brown
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7 years ago
_____ pricing starts with a good understanding of customer needs and the benefits a product creates relative to competitors’ products.
a.   Cost-based
b.   Customer-based
c.   Competitor-based
d.   Market-based
e.   Acquisition-based
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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