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Samita.Brown Samita.Brown
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7 years ago
_____ pricing starts with the customer, competition and a business’ competitive position, and _____ pricing starts with the cost of the product and a desired margin.
a.   Customer-based; cost-based
b.   Customer-based; contribution-based
c.   Market-based; contribution-based
d.   Market-based; margin-based
e.   Market-based; cost-based
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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