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Samita.Brown Samita.Brown
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7 years ago
Honda motor company started selling small (125-250 cc engines) motorcycles in the U.S. in the 1960s.  Since then, Honda has steadily moved up in numbers of models and engine displacement sizes.  In 2000, for example, Honda introduced a V-Twin cruiser model that sported an 1800 cc engine.  This movement up the scale is which type of market segmentation strategy?
a.   step-up segment strategy
b.   adjacent segment strategy
c.   small segment strategy
d.   niche segment strategy
e.   sub-segment strategy
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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7 years ago
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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