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Samita.Brown Samita.Brown
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7 years ago
Which of the following behaviors might be exhibited by a competitor under pressure to improve profits/cash flow?
a.   lower-than-average sales per salesperson
b.   uses cost-based pricing/does not understand the value of their products
c.   frequent changes in senior management/marketing management
d.   tightening the terms of sale and payment conditions
e.   frequent new-product failures
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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