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Samita.Brown Samita.Brown
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Although the primary purpose of an expanded product line is to attract more customers, product line variations can also allow existing customers to trade-up to higher-quality, higher-priced products.
True or False?
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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8 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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