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Samita.Brown Samita.Brown
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7 years ago
The purpose of a(n) _____ is to attract more customers and also allow existing customers to trade-up to higher-quality, higher-priced products.
a.   positioning strategy
b.   expanded product line
c.   concentrated strategy
d.   brand extension strategy
e.   market share strategy
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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