Assisting the producer's customers in selling to those customers is the major purpose of which type of salesperson?
A) Trade salesperson
B) Technical salesperson
C) Missionary salesperson
D) Outside sales force
E) Inside sales force
Question 2Chantal is a marketer at a zoo. Lately, she has been using digital media to promote new exhibits and events at the zoo. Chantal finds that digital media is a good way to promote events when the zoo does not have a large promotional budget. At the moment, Chantal is working on a strategic process for developing a(n) _________________ for a sustainable seafood event the zoo is holding for their members, most of whom are very active on the zoo's Facebook page. She decides Facebook is the appropriate social media channel she wants to use to reach consumers. Chantal determines the appropriate pricing for the event as well as the best way to distribute and promote the event through its Facebook page. To promote the event more successfully, she is also going to look at past Facebook poll results, member postings, and responses to corporate messages to determine what its members would truly desire to get out of the event. Chantal plans to incorporate this into the digital promotion she will release for the upcoming event through Facebook.
A) digital marketing strategy
B) electronic marketing strategy
C) digital media
D) social media plan
E) e-tailing strategy
Question 3Which of the following is least likely to be directly involved in actually making sales?
A) Outside salesperson
B) Current-customer salesperson
C) Inside salesperson
D) New-business salesperson
E) Support sales personnel
Question 4Instagram is the most popular mobile photo-sharing application.
Indicate whether the statement is true or false
Question 5A missionary salesperson is usually employed by
A) a retailer.
B) a wholesaler.
C) either a retailer or a producer.
D) a manufacturer.
E) an independent intermediary.
Question 6Johnny is a high school senior and plans to attend college after graduation. Johnny enjoys playing computer games such as League of Legends and hopes to pursue a career in computer game design. He's taking computer programming classes in high school, and his teacher has been discussing recent issues related to consumer _______ and concerns that the Federal Trade Commission may develop regulations that would provide additional protection to consumers by limiting the amount of consumer information that businesses can gather online.
A) privacy issues
B) intellectual property
C) credit card information
D) intelligence
Question 7Doug travels around to various established customers to see what new office supplies they need. His customers have come to depend on him to check their supplies. Doug is part of the
A) outside sales force.
B) inside sales force.
C) missionary sales force.
D) support personnel.
E) technical sales force.
Question 8Holiday World & Splashin' Safari is an amusement park located in Santa Claus, Indiana, which is located in southern Indiana and typically welcomes 10,000 to 20,000 visitors daily from nearby cities in Indiana, Kentucky, and Illinois. Holiday World is known for its wooden rollercoasters and historically has added one new thrill attraction each season. The company uses its Facebook page to alert followers to the new attraction and typically makes an announcement about the attraction toward the end of the season. During the fall and winter months when the amusement park is closed, the Facebook page may provide updates on the new attraction and provide links to purchase advance tickets or season passes from their website. Which element of the marketing mix is Holiday World using to generate interest and ticket sales for the park?
A) Promotion
B) Price
C) Product
D) Distribution
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