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matashola matashola
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7 years ago
Which of the following is true regarding a floor pricing strategy?
a.   Floor pricing is a market-based pricing strategy.
b.   The floor price establishes the lowest price the business could charge and still make its financial objective.
c.   The floor price is based only on a desired margin.
d.   Floor pricing is often used in later stages of the product life cycle.
e.   The floor price is based on what customers would pay for the product and what competitors are charging for a comparable product.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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7 years ago
So helpful
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