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Samita.Brown Samita.Brown
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7 years ago
_____ is a channel management activity that helps businesses establish one-on-one marketing relationships with customers, even when channel partners are needed to reach target customers.
a.   Distribution chain management
b.   Value-added chain management
c.   Customer relationship management
d.   Intermediary chain management
e.   Supply chain management
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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