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Samita.Brown Samita.Brown
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7 years ago
Marketing channel performance is based on which operational components?
a.   customer reach, operating efficiency and service quality
b.   customer value, sales revenues and profitability
c.   direct, indirect and mixed channel systems
d.   product quality, product assortment and product form
e.   after-sale services, availability/delivery and transaction services
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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7 years ago
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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