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matashola matashola
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7 years ago
An ad campaign that buys a constant amount of GRPs throughout the year but then increases the GRP total during the eight weeks leading up to the most heavy purchasing period of the year is using a _____ message reinforcement strategy.
a.   distributed
b.   concentrated
c.   deep line-up
d.   pulsing
e.   heavy-up
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Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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matashola Author
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#2
7 years ago
So helpful
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