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Samita.Brown Samita.Brown
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7 years ago
The objectives of a _____ marketing communication are to build awareness, attraction, and loyalty and to reduce search costs for consumers.
a.   push
b.   pull
c.   consumer
d.   intermediary
e.   mass
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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7 years ago
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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