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Home Q & A Board Other Fields Homework Help Business Marketing
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Samita.Brown Samita.Brown
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7 years ago
The objectives of a _____ marketing communication are to motivate channel intermediaries to carry a particular product or brand and, in this way, make it more available to consumers.
a.   push
b.   pull
c.   consumer
d.   intermediary
e.   mass
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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