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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
The primary purpose of a _____ is to provide a strategic direction from which to set performance objectives and guide the development of a tactical marketing strategy.
a.   situation analysis
b.   SWOT analysis
c.   strategic market plan
d.   marketing mix strategy
e.   marketing budget
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
Thanks for providing this
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