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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
Which step in the market planning process addresses key performance issues and gives specific details with respect to target share, positioning, pricing, channel system and the value proposition to be used in target market communications?
a.   situation analysis
b.   SWOT analysis
c.   strategic market plan
d.   marketing mix strategy
e.   marketing budget
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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matashola Author
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#2
7 years ago
So helpful
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