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matashola matashola
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7 years ago
In which type of marketing budget is each element of the marketing effort budgeted for specific tasks identified in the marketing plan?
a.   top-down budget
b.   customer mix budget
c.   bottom-up budget
d.   annual budget
e.   objective and task
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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7 years ago
Thanks for providing this
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