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manonvsb manonvsb
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Which of the following is the primary goal of incorporating marketing analytics in the marketing effort?

▸ To increase revenue and profit

▸ To incorporate digital communication channels

▸ To encourage two-way communication between the customer and the organization

▸ To simplify the marketing mix

▸ To create a broader view of products that will appeal to more consumers
Textbook 
Business in Action

Business in Action


Edition: 9th
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NapoukahNapoukah
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3 years ago
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