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What is meant by the term "marketing analytics"? How can the use of data to improve marketing decisions?

jasss

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What is meant by the term "marketing analytics"? How can the use of data to improve marketing decisions?

What is meant by the term "marketing analytics"? How can the use of data to improve marketing decisions?

Textbook

Marketing Research

Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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