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jasss jasss
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A year ago
What is meant by the term "marketing analytics"? How can the use of data to improve marketing decisions?
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Marketing Research

Marketing Research


Edition: 9th
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courtneyrmcdcourtneyrmcd
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Answers should clearly explain that marketing analytics is the term often used to refer to the management and analysis of data to improve marketing decisions. The discussion should note that sources of data can originate from many places, including companies, sensors, retailers, trade organizations, governments, publishers, the Internet and social media. These data take many forms, both qualitative and quantitative, including text, photos, videos, business transactions, research data, and many other types of data. Responses observe that there is simply too much data available for any one company to exhaustively gather, store, analyze, and report. Decisions must be made about what data to collect and how to analyze the data to find trends, patterns, and relationships among data from multiple sources. Responses note that effective use of multiple sources of data requires having the resources and talent available to retrieve, store, integrate, analyze, report, and protect the data.

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jasss Author
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A year ago
this is exactly what I needed
choih94
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Yesterday
Good timing, thanks!
Holly72492
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2 hours ago
This site is awesome
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