Idea marketing is often combined with _________ marketing to market ideas that are meant to change how people think or act.
A. people
B. place
C. event
D. relationship
Fill in the blank(s) with correct word
Question 2 - Distribution industries account for approximately what percentage of all small businesses?
A) 20
B) 25
C) 33
D) 55
E) 70
Question 3 - A factor will buy accounts receivable for
A) more than their face value.
B) less than their face value.
C) their present value.
D) their par value.
E) the interest that can be collected from them.
Question 4 - During the 1950s, the marketing concept began to develop as business managers recognized that they were not primarily producers or sellers but rather were in the business of
A) satisfying customers' needs.
B) researching new technologies.
C) developing human resources.
D) developing corporate cultures.
E) creating positive public relations.
Question 5 - The type of marketing where public and private organizations market thoughts that are meant to change how people think or act is known as _________ marketing.
A. people
B. place
C. event
D. idea
Fill in the blank(s) with correct word
Question 6 - Service industries account for approximately what percentage of all small businesses?
A) 25
B) 35
C) 50
D) 70
E) 80
Question 7 - A firm that specializes in buying other firms' accounts receivable is called a(n)
A) factor.
B) broker.
C) credit officer.
D) agent.
E) trustee.
Question 8 - Arthur was a salesperson for a manufacturing firm in the late 1920s. Which of the following would his employer most likely have asked him to do?
A) Use high-pressure sales technique to sell more of the company's high production output.
B) Nothing, because at this time production lagged well behind customer demand.
C) Simply take orders from customers and turn them in to the company.
D) Find out what customers really want and how the company can change its products to better meet customer needs.
E) Develop long-term relationships with clients.
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