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Which of the following are those a marketing manager can potentially use as a basis for marketing decisions?

kanudinho

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Which of the following are those a marketing manager can potentially use as a basis for marketing decisions?

Which of the following are those a marketing manager can potentially use as a basis for marketing decisions?

▸ Marginal differences and stable

▸ Meaningful differences and statistically significant

▸ Suspected differences and economically viable

▸ Significant differences and meaningful

Textbook

Marketing Research

Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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