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DavenLC DavenLC
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7 years ago
In order to be potentially useful for a marketing manager, differences must be:
A) at least at a ratio of 2 to 1.
B) statistically significant.
C) new and not part of existing knowledge.
D) at least at a ratio of 10 to 1.
E) measurable.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
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wap042wap042
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DavenLC Author
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6 years ago
Passed my course because of you, can't thank you enough!
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