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matashola matashola
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7 years ago
Which of the following statements is TRUE about Japanese and American marketing plan implementation?
a.   American managers are not as likely as Japanese managers to drop a marketing strategy and plan when it meets its first bit of resistance.
b.   The whole concept of continuous improvement is implicit in American marketing plan implementation, but it is not in Japanese marketing plan implementation.
c.   Rarely have Japanese marketing strategies worked initially.
d.   One of Japanese management’s greatest assets is their ability to abandon a marketing plan quickly when it is not working.
e.   Japanese managers remain committed to a marketing plan because of their dogged determination.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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7 years ago
So helpful
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