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matashola matashola
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7 years ago
The most effective and lowest-cost customer research any business will ever engage in is _____.
a.   focus group research
b.   survey research
c.   hearing from dissatisfied customers
d.   listening to its sales people
e.   listening to its customer service representatives
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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matashola Author
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7 years ago
So helpful
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