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Customer-focused marketing strategies to attract new customers to grow market share, grow the market ...

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Customer-focused marketing strategies to attract new customers to grow market share, grow the market ...

Customer-focused marketing strategies to attract new customers to grow market share, grow the market demand by bringing more customers into a market and entering new markets to create new sources of customer volume affect all EXCEPT which of the following outcomes?
a.   net profits
b.   shareholder value
c.   invested assets
d.   cash flow
e.   All of the above are affected by the listed customer-focused marketing strategies.

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Market Based Management

Edition: 5^th

Author: Best

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