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matashola matashola
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7 years ago
All EXCEPT which of the following are marketing strategies to improve margin per customer?
a.   grow revenue per customer by product-line extensions
b.   grow revenue per customer by adding services that enhance customer value
c.   grow the market demand by bringing more customers into a market
d.   develop more cost-efficient marketing systems that lower variable sales and transaction costs
e.   eliminate customers that are not able to produce an acceptable level of customer margin
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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