The basic marketing strategies include:
a. customer value growth.
b. customer conversion.
c. customer retention.
d. All of these are correct.
Question 2A sampling interval is a projection of the range within which a population parameter will lie at a given level of confidence based on a statistic obtained from an appropriately drawn sample.
a. True
b. False
Indicate whether the statement is true or false
Question 3A conversion path describes the movement of a particular customer or groups of customers through the website.
a. True
b. False
Indicate whether the statement is true or false
Question 4A histogram is a bar chart that is based on information from a frequency count.
a. True
b. False
Indicate whether the statement is true or false
Question 5Landing pages are optional in the sales lead generation process.
a. True
b. False
Indicate whether the statement is true or false
Question 6Frequency analysis consists of counting the number of cases that fall into the various response categories.
a. True
b. False
Indicate whether the statement is true or false
Question 7Creating a purchasing scenario is essentially writing a story about how a specific segment of customers goes through the buying process.
a. True
b. False
Indicate whether the statement is true or false
Question 8Because both nominal and ordinal measures are easily used to group respondents or objects into groups or categories, researchers often refer to these types of measures as categorical measures.
a. True
b. False
Indicate whether the statement is true or false
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