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What would a consumer's lower price threshold signal?

jdasintim

wrote...

Posts: 1

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7 years ago

What would a consumer's lower price threshold signal?

What would a consumer's lower price threshold signal?

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bolbol

wrote...

#1

Staff Member

7 years ago

Consumer may have lower price threshold below which price signal to inferior or unacceptable quality because many consumer use price as indictor of quality ( e.g. A pricely food means it's good quality while cheap food means it's bad or it's reached expiration date that's why it's on sale or something like that). Also, price acts as a signal of equality

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