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A major advantage to a retailer's use of private (dealer) brands is ________.
A) less retailer investment
B) support by manufacturer advertising
C) the extent to which they are pre-sold to customers
D) the development of store loyalty among consumers
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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muddersmudders
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thank
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