Top Posters
Since Sunday
7
n
3
j
3
o
2
x
2
c
2
2
p
2
n
2
3
2
C
2
z
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Contesso Contesso
wrote...
Go to Answer
Posts: 771
Rep: 0 0
7 years ago
Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?
A) Levitt urged companies to adopt products on a country-by-country basis.
B) There was universal agreement about his thesis that the world is becoming homogeneous.
C) Levitt urged companies to develop standardized products that could be marketed worldwide with little adaptation.
D) Levitt warned of the coming backlash against globalization.
E) Levitt did not recommend developing standardized products.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
Read 75 times
1 Reply
Replies
Answer verified by a subject expert
somemossomemos
wrote...
#1
Top Poster
Posts: 765
Rep: 4 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Contesso Author
wrote...

7 years ago
Thanks
TAT1238
wrote...

Yesterday
Smart ... Thanks!
megan.xo
wrote...

2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  941 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 1399
  
 385
  
 200
Your Opinion
Which country would you like to visit for its food?
Votes: 204
Previous poll results: Where do you get your textbooks?