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Contesso Contesso
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7 years ago
According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably", which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)?
A) The poor have no money.
B)  The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
C) People in BOP markets will be criticized for exploiting the poor.
D) People in BOP markets cannot use advanced technology.
E) all of the above are mistaken assumptions discussed by the authors
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Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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7 years ago
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Contesso Author
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7 years ago
Good timing, thanks!
paulinaibarra98
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This calls for a celebration Person Raising Both Hands in Celebration
Fleury
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2 hours ago
You make an excellent tutor!
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