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seaweed seaweed
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7 years ago
Which of the following is true about the innovation diffusion process in Asia?
A) Japan has a high-context culture with a relatively homogeneous population.
B) Because risk avoidance is a cultural value, there are fewer innovators in Asia than in the United States.
C) Once innovators in Asia have tried a product, early adopters and the early majority quickly follow suit.
D) After a new product has achieved success in one Asian market, it is likely to be adopted in other Asian markets at an even faster rate.
E) all of the above are true
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Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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seaweed Author
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7 years ago
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