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Harley-Davidson celebrates its 110th anniversary in 2013. The company has grown impressively during ...

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Harley-Davidson celebrates its 110th anniversary in 2013. The company has grown impressively during ...

Harley-Davidson celebrates its 110th anniversary in 2013. The company has grown impressively during its century of operations. All of the following mentioned facts regarding the company are true except:
A) the company's international success came after years of neglecting overseas markets.
B) the company reacted swiftly to a growing threat from Japanese manufacturers.
C) early on, the company used an export-selling approach.
D) early on, it had an underdeveloped dealer network.
E) after the 1980s, they recruited dealers in the important Japanese markets.

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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