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Home Q & A Board Other Fields Homework Help Business Marketing
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seaweed seaweed
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7 years ago
A marketer of breakfast cereals might send researchers to preselected households at 6 A.M. to watch families go about their morning routines. The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions. This type of research method is considered as:
A) focus group.
B) invasion of privacy.
C) consumer panel study.
D) factor analysis.
E) observation.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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seaweed Author
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#2
7 years ago
Thinking Face This one had me stumped!

Thank you
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