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seaweed seaweed
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7 years ago
When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?
A) cluster analysis
B) MDS
C) dependence techniques
D) factor loading
E) focus group
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Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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7 years ago
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seaweed Author
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#2
7 years ago
Answered correct!
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