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What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in ...

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What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in ...

What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in marketing research?

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Global Marketing

Global Marketing

Edition: 7^th

Authors: Keegan, Green

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