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Home Q & A Board Other Fields Homework Help Business Marketing
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seaweed seaweed
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7 years ago
Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market. However, there are also first-mover disadvantages which include:
A) best chance of becoming world leader.
B) advantage in adapting to the local culture.
C) lead in advertising and promotion exposure.
D) gain business experience.
E) substantial investments in marketing.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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ko-evolveko-evolve
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7 years ago
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seaweed Author
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#2
7 years ago
Answered correct!
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