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seaweed seaweed
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7 years ago
In a joint venture with Russian manufacturer AvtoVAZ, GM executives were planning to have a stripped-down reengineered car based on its Opel model. However, the market research revealed that a "Made-in-Russia" car would only be acceptable if:
A) it has a German name.
B) it sported a very low sticker price.
C) it has an American name.
D) it has a very high sticker price.
E) it has a Russian name.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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7 years ago
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seaweed Author
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#2
6 years ago
Thanks so much!
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