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Saab markets two luxury car models, both prized by drivers for their "quirkiness." About ...

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Saab markets two luxury car models, both prized by drivers for their "quirkiness." About ...

Saab markets two luxury car models, both prized by drivers for their "quirkiness." About 30% of Saab's sales come from the USA, with most of the rest from Western Europe. Which strategy does Saab appear to be using?
A) country concentration/market segment concentration
B) country diversification/market segment concentration
C) country concentration/market segment diversification
D) country diversification/market segment diversification
E) none of the above

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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